On the sunny side of the street

by Charles Montgomery on

Architects love to hate Disneyland for its shameless nostalgia and fakery. But psychologists and neuroscientists are fascinated by the place. Disney and his designers showed an uncanny understanding of the way that architecture affects emotions, neuroimmunologist Esther Sternberg told me. “They figured out in the 1950s and ’60s, long before we understood neuroscience, exactly how to use design to get people from a place of anxiety and fear to a… Continue reading

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