How IKEA uses architecture to trick you into buying stuff
by Charles Montgomery on
If you are like me, you dread trips to IKEA. And if you are like me, you make them anyway. And if you are like me, you do not find the table you came looking for, but you nevertheless leave with a bag full of crap you never knew you needed in the first place. Fridge magnets. Shoe organizers. Stackable boxes. All destined for your next garage sale. Well, don’t… Continue reading