How IKEA uses architecture to trick you into buying stuff

If you are like me, you dread trips to IKEA. And if you are like me, you make them anyway. And if you are like me, you do not find the table you came looking for, but you nevertheless leave with a bag full of crap you never knew you needed in the first place. Fridge magnets. Shoe organizers. Stackable boxes. All destined for your next garage sale.

Well, don’t blame yourself. Alan Penn, a professor of architectural computing at University College London, explains that 60% of the stuff the typical IKEA shopper carries away was not on his shopping list. In this lecture, below, Penn explains how IKEA pulls off this feat. The store employs the same floor layouts perfected by famed mall designer, Victor Gruen, half a century ago. By disorienting you, they gradually wear down your ability to discern what’s worth buying.

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The branded landscape: gorgeous!

First, brands colonized the urban landscape. Now they have become the colours, the mountains, the trees that define our experience. The French animation collective, H5, captures the kaleidoscopic wonder of this branded future in their animation, Logorama.

Logorama from Marc Altshuler — Human Music on Vimeo.

The strange part of this story is just how right the hyper-branded world feels. It feels…like home.

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The rise and fall of great cities

Bogota, Colombia, is one of those cities that is either making headlines for murder, kidnapping and chaos, or wildly optimistic and inventive urbanism.

A decade ago, Bogota was on a high. The iconoclastic mayor, Antanas Mockus, was still sending clowns into the streets to tease citizens towards good behaviour. His predecessor, Enrique Peñalosa, had just finished a massive transformation of city streets in the name of equity and happiness. The city spent on parks, schools, and space for pedestrians, cyclists and busses, instead of freeways.

But when I visited Bogota back in 2007, the smile was already beginning to fade from the city’s face. A future mayor was proposing a costly subway line, which would effectively keep poor people underground. The Transmilenio bus system, which helped poor people cross the city as fast as the wealthy, was becoming crowded again. The public space campaign had ground to a halt.

Now, writes the Economist, the city has fallen into a deep funk:

“The bright-red articulated buses of Bogotá’s TransMilenio, with their dedicated lanes and station-style stops, were once the symbol of a city that had been transformed from chaos and corruption in the 1980s into a model of enlightened management admired and imitated across Latin America. Today the chaos and corruption seem to be back.”

The Bogota story matters, because it contains a distillation of the history of every city.  They all have eras of wondrous change and optimism. They all experience times of fallow, and if they are unlucky, chaos and deep depression that shows on the sidewalks, in crime stats, and on people’s faces.  No city is a finished product. They are all being reborn, all the time.

There’s a civic election coming up. Enrique Penalosa, who once rebuilt the city in the name of happiness, is taking a fourth run at the Mayor’s seat. This time he’s got the support of fellow Green Party member, former Mayor Antanas Mockus. This may be Bogota’s chance to rise, yet again.

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Building lessons from Kabul

In Afghanistan I learned that the first question that institutional architects ask when looking at building materials is: “Will it stand up to a car-bomb blast?” The fear of bomb attacks–delivered by car, bicycle, or simply concealed inside a burka–has led international agencies to depend heavily on HESCO, a modular blast-wall shown here behind the Canadian embassy:

 

But in a country where unemployment is contributing to insecurity, building technology can have a direct impact on safety. It takes a couple of marines with a back-hoe to install a HESCO wall. But for the same cost, you could employ a dozen or more Afghans for a month, building a traditional rammed-earth wall. Not  only would the project create goodwill, but a thick rammed-earth wall would be almost perfect for softening the impact of bomb blasts. It has been found to work kind of like a huge, brown pillow. In Dwell, I describe how Westerners and Afghans are learning that ancient ways of building can make everyone’s life more secure.

The story made me think about city forms and resilience. If we really cared about wellbeing, we would consider how urban forms and systems get people working. A bus or tram system requiring a human driver may do more for local resilience than an fancy automated rail system, because it creates local jobs. Meanwhile, in the highway-oriented North American suburb, the car-only mobility system sucks money out of the local economy by funnelling gas money away from the local economy and into the pockets of distant oil producers.

How might we retrofit our cities in an era of unemployment?

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Status urges and real estate

They say it is still a great time to invest in real estate in the USA’s foreclosure-riddled suburbs. Your gut–and decades of conditioning–might be urging you to trade up to a super-sized and marked-down mansion. Economists Luis Rayo and Gary Becker explain the folly of this approach in this lovely equation:

And I explain just what they are talking about, and why the big-house urge might doom us to dissatisfaction in my Walrus story, Me Want More Square Footage. The problem: evolutionary history. Our genes, says Rayo, don’t actually want us to be happy.

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Let a stranger into your home. Seriously.

When the 2010 Olympics came to Vancouver, my friends and I saw an opportunity to test one aspect of the emerging science of happiness.

Economist John Helliwell and others have shown that social relationships are the most powerful correlate of happiness in cities. It is, John says, just like the song: “The more we get together, the happier we’ll be.” At the same time, John found that you could measure the cumulative power of social relationships by asking people how much they trust neighbours, strangers and governments. The more we trust, the more connected we tend to be, and the happier we report being.

What has this got to do with the Olympics? Well, we know that the Games bring people together for shared experiences. We know that they build networks of thousands of volunteers. We know that working together towards a shared or altruistic goal can have a physiological effect on us–it’s like drinking from the honey-sweet tap of happiness.

We need to trust people if we are going to work together. But how far are we willing to go? Artist Darren O’Donnell has tested the limits of trust among strangers in Toronto, where he challenged people to knock on strangers’ doors and ask for home tours. The Olympics offered a chance to go further. Accommodation was scarce during the Games. So we challenged residents of Vancouver to open their homes to total strangers, for home-stays. They could charge a modest fee, but they had to donate half of that money to charities tackling homelessness. We called it Home for the Games.

The results were remarkable. Hundreds of people signed up. Hosts across the city opened their homes. People told us that they knew they would like and trust their guests, because the philanthropic aspect was proof that they shared the same values. We raised more than $60,000 for Covenant House and the Streetohome Foundation, but the experiment also kick-started many new friendships, and sent a heartening new message: Yes, you can trust strangers. And generosity can reward us in ways we never imagined.

I learned this lesson while traveling in the South Pacific. I learned it from the happiness economists. And I learned it from my generous and trusting neighbours in Vancouver. The door is open.

 

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